Welcome to Sales Roots, the Bruker Biomedical Systems Sales Tools Portal!

This site was built for the global sales teams of Bruker Biomedical Systems — to make selling easier, smarter, and more effective than ever.

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Everything you need in one place

  • Product Tools,
  • Marketing Materials,
  • Training Resources,
  • and More.

No more searching through folders or chasing down files — it's all right here when you need it.

This is a closed system for employees & partners

  • Please login to continue.
  • If this is your first time here, please request an account. After your account is approved, you will be able to access tools to assist you in your sales process.
  • If you are an existing user, but your email address has recently changed, please register for a new account using your new email address as your username.
  • If you have any questions or issues, you can contact us at marketing.BMS@Bruker.com.

Bruker Biomedical Systems

50+ Years | Proven solutions for performance and reliability

Bruker Biomedical Systems is proud to be the World Leader in Aerospray® staining technology and Cytocentrifugation used in hematology, gram, tuberculosis, and cytology staining. In addition, the company is the gold standard in the U.S. and around the world for conducting diagnostic tests to determine cystic fibrosis and provide specialized Erythrocyte Sedimentation Rate (ESR) to assess and analyze blood samples from patients for a variety of hematology disorders and inflammation. Biomedical Systems also offer vapor pressure and freezing point osmometers for clinical, research, and pharmaceutical labs.

Offering reliable solutions in performance and reliability, to more than 100 countries, Biomedical Systems' mission is to improve patient care by empowering laboratories to do more in less time, with accuracy, to enable rapid and accurate course of treatment for patients.